A current theme in the blogosphere is that organic sofas are expensive, so let’s see what that could mean.
We often hear that organic stuff costs more than conventional stuff, and that only the rich can take advantage of the benefits of organic products. That is true of food prices – organic food typically costs from 20% to 100% more than conventionally produced equivalents. [1] And I won’t go into what we seem to be getting in return for buying the cheaper, conventionally produced foods, but let’s just say it’s akin to a Faustian bargain.
But look at the food companies which in the 1950s routinely produced laughably inaccurate adverts trumpeting the health benefits associated with their products. 
Those old school adverts, ridiculous as they look now, displayed an awareness that healthy food resonated with modern consumers, and heralded the start of a 60 year long transformation that has…
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